Gullybaba IGNOU MBA (Latest Edition) Openmat Management Entrance Guide IGNOU Help Book with Solved Previous Year’s Question Papers and Important Exam Notes

Topics Coverds

Block-1 A Overview of Retailing Environment
Unit-1 Introduction to Retailing
Unit-2 Evolution of Retail Environment
Unit-3 Formats of Retailing

Block-2 Retail Planning and Development
Unit-4 Understanding the Retail Customer
Unit-5 Marketing Research for Retailing
Unit-6 Strategic Retail Planning Process
Unit-7 Locational Decisions
Unit-8 Growth Strategies

Block-3 Retail Mix
Unit-9 Product Merchandise
Unit-10 Pricing
Unit-11 Promotions and Communication Mix
Unit-12 Atmospherics

Block-4 Retail Operations
Unit-13 Sourcing
Unit-14 Financial Management Issues in Retailing
Unit-15 Organisation Structure and Management of Human Resources
Unit-16 CRM–Customer Relationship Marketing
Unit-17 Monitoring and Controlling Retail Operations

Block-5 Issues Impacting Retail Business in India
Unit-18 Legal and Security Issues in Retail
Unit-19 Ethical Dimensions
Unit-20 Technology in Retailing
Unit-21 Non-store Retailing

Total-Question Papers(Total-5,Solved-5,Unsolved-0)
December 2011
June 2012 December 2012
June 2013 December 2013