Objective Marketing Aptitude

The book, ‘Objective Marketing Aptitude’ is an ideal study material for students who are preparing for various competitive exams. This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams. This book follows the system of ‘learn, revise and practice’. It gives complete notes, provides material for quick revision and also includes ample practice material. This book is published by Arihant Experts publications and is one of the most popular publications of study books. It was published in the year 2014.

The book covers the topics of marketing aptitude and provides detailed notes on all topics. It begins with discussion on topics like the nature and scope of marketing. It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour. The book also gives information on sales promotion and the numerous ways of increasing sales. It deals with advertising and the role it plays in the market. There are sections on branding and packaging with special reference to personal selling. Additionally, it gives guidance on consumer protection. Thus, all topics are provided with extensive detailing and hence it becomes easier for students to prepare for their studies. Furthermore, there are 10 practice papers given in the book. Also, the book includes previous years’ question papers that enable the students to understand the marking scheme of the exams and the pattern as well.

About the publishers

Arihant Publications is one of the most widely read publications in the segment of competitive books. It was established under the able guidance of Founder and Chairperson Mr. Yogesh C. Jain with a set of books for IIT JEE in 1997. They have branches at more than 16 locations across the country. Arihant Experts is a sub-set of Arihant Publications. They publish books for competitive exams like GATE/PSU/IES, PCS, IAS, MAT etc. Some of their popular books include Pathfinder for NDA & NA Entrance Examination National Defence Academy/Naval Academy Conducted by UPSC and NCERT Exemplar Problems-Solutions Mathematics class 10: Solutions Mathematics – Class 10 (Old Edition).

‘Objective Marketing Aptitude’ is a useful book for all students who are appearing for various competitive exams and are studying objective marketing. It is easily available online for convenient shopping.

The book is available online for convenient shopping. You can bag this book from Amazon.in today by following a few easy steps.