LIC Direct Sales Executive – DSE Exam Guide

The book “LIC DSE – Direct Sales Executive – Exam” is an ultimate work for the DSE exam based on the latest pattern announced by the Life Insurance Corporation of India. The book contains concise theory for the 4 sections – Reasoning, Numerical Ability, General Knowledge (Current Affairs) and Sales Aptitude. The book provides carefully selected MCQ exercises for practice. The solutions to all the exercises are provided at the end of each chapter. The book provides one Mock Test (fully solved) on the pattern of past years question papers. A special section on “Sales Aptitude” is provided in the book. It has been divided into 6 chapters. Latest Business Awareness has also been included as a chapter. The book provides latest Current Affairs section so as to keep the students updated. This book shall be a Real Cracker for the LIC DSE exam.

Table of contents

• Section A : Reasoning Ability
• Analogy
• Classification
• Series
• Coding-Decoding
• Blood Relation
• Direction and Distance
• Time Sequence, Alphabets, Number and Ranking Test
• Clock and Calendar
• Syllogism
• Mathematical Operations
• Arithmetical Reasoning
• Puzzle Test
• Statement and Assumptions
• Cube and Dice
• Figure Formation and Analysis
• Non-Verbal Reasoning
• Section B : Numerical Ability
• Number System
• HCF and LCM
• Algebraic Expressions
• Average
• Percentage
• Profit and Loss
• Simple and Compound Interest
• Ratio, Proportion and Partnership
• Mixture and Allegation
• Time and Work
• Speed, Time and Train or Boat and Stream
• Mensuration
• Data Interpretation
• Section C : Sales Aptitude
• Marketing Fundamentals
• The Market and the Product
• Price, Distribution and Promotion
• Marketing in Banking Industry
• Modern Marketing
• Business Awareness
• Section E : General Knowledge
• History
• Geography
• Polity
• Miscellaneous
• Current Affairs