IBPS Specialist Officers CWE SPL-3 Marketing Officer Exam Practice Work Book

225.00

Description


Price: ₹225.00
(as of Mar 14, 2024 09:42:10 UTC – Details)


Table of Contents:

Model Solved Paper
IBPS Marketing Officer Exam 11.03.2012 & 17.03.2013
30 Model Practice Sets each of 50 Questions on Professional Knowledge (Marketing Officer)

Study Material On:

  • Chapter 1 – Concept, Nature, Scope and Importance of Marketing
  • Chapter 2 – Meaning, Functions and Importance of Marketing Management
  • Chapter 3 – Marketing Organisation
  • Chapter 4 – Marketing Process & Marketing Planning
  • Chapter 5 – Marketing Programme
  • Chapter 6 – Marketing Decision
  • Chapter 7 – Marketing Research
  • Chapter 8 – Marketing Segmentation
  • Chapter 9 – Consumer/Buyer Behaviour & Motivation
  • Chapter 10 – Sales Forecasting & Sales Budget
  • Chapter 11 – Product
  • Chapter 12 – Product Planning and Development
  • Chapter 13 – Branding, Packaging, Labelling, Standardisation & Grading
  • Chapter 14 – Pricing Decision
  • Chapter 15 – Channels of Distribution and Physical Distribution
  • Chapter 16 – Wholesale and Retail Trade
  • Chapter 17 – Advertisement
  • Chapter 18 – Sales Promotion & Personal Selling
  • Chapter 19 – Sales Management
  • Chapter 20 – Rural Marketing
  • Chapter 21 – Bank Marketing
  • Chapter 22 – Insurance Marketing
  • Chapter 23 – Marketing Environment
  • Chapter 24 – International Marketing
  • Chapter 25 – Social Responsibility & Marketing Ethics
  • Chapter 26 – Consumer Protection in India
  • Chapter 27 – Marketing of Services

ASIN ‏ : ‎ B00H9YS4BM
Publisher ‏ : ‎ Kiran Prakashan; Second edition (1 January 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 264 pages
Country of Origin ‏ : ‎ India